- We believe pet food should be made from proper ingredients - delicious, recognisable ones that you would love to dish up every day for your best friend.
- We believe derivatives should not be used in pet foods. Lily's Kitchen recipes contain whole meat, grains, fruits and vegetables - no fibrous leftovers - so that your pet can get all the wholesome nutrition they need.
- We believe it's important for you to trust us to be transparent - to itemise every single ingredient on our labels. You can count on us to make foods that you and your pet will love.
- We believe in using the best possible ingredients we can source. Our ingredients are human quality rather than the leftovers commonly used in pet foods.
- Oh, and we also believe pet food should not only taste delicious, but smell delicious - sniff our food, it really does smell good! It's a good indication that our foods have nothing nasty in them.
It all started with Lily, our Border Terrier. We would put food out for her that 'looked' appetising - chunks of meat, but she just wouldn't eat it. After a lot of sighing we decided to take her 'fussiness' a bit more seriously.
moreWe don't just want to tell you about our commitment to recyclable packaging. Pets are an intrinsic part of the environment we live in. We wanted to make a difference to our pets and what they eat and to stem the tide of toxic ingredients routinely used in pet foods.
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Neil, London
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Keith Allison
General Secretary of The British Association of Holistic Nutrition and Medicine -
Laura, London NW3
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Rodney Zasman, owner of ZasmanVet (and Lily fan)
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Clare, London W1
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Keith Allison
General Secretary of The British Association of Holistic Nutrition and Medicine -
Deborah, London NW3
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Jo, Bournemouth
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Rodney Zasman, owner of ZasmanVet (and Lily fan)
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Bob Ghandour, Small Animal Veterinary Specialist
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Lou J
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Tracey W
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Catherine H
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Adam M
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Paul H
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Donna M









