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Proper Food for Pets

We create wholesome food for happy, healthy cats and dogs. This means delicious, natural recipes using proper ingredients like fresh meat for complete and balanced diets.

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Pet Care Guides

We're here for you and your four legged family at every stage of their development. Read our pet care guides for a helping hand in looking after your pet.

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Our Story

Over ten years ago, Henrietta; Lily’s owner, struggled to find a pet food filled with honest, natural ingredients. Today, we’re still making recipes following the same principles that started it all: proper food, made with love.

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