Proper Natural Ingredients
Our delicious recipes are all made with the best natural ingredients so you can serve up an irresistible, nourishing meal to your four-legged friend every single day.
We’re very particular about what goes into our proper food and our trusted producers work with us to make sure that only top notch, responsibly sourced, natural ingredients make the grade. It means our recipes are full of real meat, wholesome fruit and veg, healthy herbs, vitamins, minerals and absolutely no cheap fillers or nasties whatsoever.
And while you’ll love how it supports your pet’s health, they’ll be over the moon at how delicious it all is!
REAL MEAT & FISH
Proper food means proper ingredients. You won’t find even a whiff of overly processed meat meal in our recipes. We only use real meat and fish in our meals because, for your pet, proteins are essential for good muscle and healthy tissue growth. The goodness in animal proteins is also the easiest for your pet to digest, which means fewer upset tummies.
All of our meat and fish is fresh or freshly prepared. Variety is key to a balanced diet so a wonderful selection of meat and fish create a choice of delicious recipes, packed with the very best nutrition for your pet.
Offal contains vital nutrients not found in muscle meat and is a rich source of vitamins, minerals and amino acids like taurine, which is vital for cats
Essential fatty acids such as omega 3 and 6, which are contained in meat and particularly fish, are key to maintaining your pet’s overall health
THE BEST BITS
We use only real meat: no meat meal, no bone meal and no rendered meat
Dogs are natural omnivores which means they like to eat both meat and veg. About 20-30% of a complete, balanced diet for your pooch should come from plants.
Our scrumptious fruit and vibrant veg are grown in a way that is kindest to nature and are carefully sourced. Full of antioxidants, fruit and vegetables are a great source of minerals, vitamins and fibre. And as well as being super healthy and nutritious, they’re naturally very tasty too.
EAT MORE VEG
While dogs thrive well on a meaty diet, introducing vegetables is a brilliant way to add more variety and nutrients to the weekly menu.
GENTLY DOES IT
We gently steam cook our vegetables to help lock all the goodness in.
We use lots of organic scrumptious fruit and vibrant veg, and even the ones that aren’t organic are always carefully sourced.
DID YOU KNOW
Cats are obligate carnivores so while many of our recipes for dogs feature fruit and veg, our feline fans don't need (or want) as much.
NATURALLY HEALTHY HERBS
We often add various botanicals and herbs to our recipes to help give pets support from nature’s pharmacy and help maintain their overall health. We carefully choose a selection of naturally nutritious herbs to best complement our recipes. All of which helps your dog or cat get the best from their food.