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Customer Activation Manager

Your place at the Lily’s Kitchen Table: -

As our Customer Activation Manager, you will be part of the Marketing team and report into the Shopper Marketing and Insights Manager. You will be responsible for creating audacious and engaging customer activation ideas that are on brand and make us memorable for both pet owners and retailers alike. These ideas may be to support a bigger brand campaign above the line, or could equally be bespoke ideas relevant to a specific retailer objective.

Your number one priority will be managing the activation process for your customers from start to finish, including ideation and sell in with customers, through to making your idea come to life and evaluating the impact. Your retail customers will be both big and small and could include physical POS as well as digital assets, so you’ll need to be comfortable adapting your ideas to live in different retail environments.

As a key member of the Marketing team you will have a close working relationship with Sales, you’ll be pivotal in helping meet revenue targets and bringing new customers into our brand, using your expertise at driving shopper conversion at the point of purchase.

How will I make a difference?

You will: -

  • Support the sales team in developing annual activation plans per customer that help deliver revenue targets set out in the Joint Business Planning process. We’re not only looking for the basics here, we want audacious activations that challenge the norm in pet food and lead the way in store
  • Identify and present bespoke retailer opportunities to help drive shopper conversion, grow our brand sales and in turn improve their category performance
  • Collaborate with our brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across different retail environments e.g. Grocery, Online, Independent Pet Shops and Vet Clinics
  • Lead the activation process from creating briefs for designers in our in-house design team to turning ideas on paper into physical marketing materials whilst ensuring all projects come in on time and on budget
  • Present your activation ideas confidently to influence internal and external stakeholders to implement
  • Set KPIs for campaigns and evaluate the effectiveness against these targets
  • Support our sustainability and B Corp vaules by ensuring we tread lightly on the planet when looking at audacious activations - we care about the earth
  • Effectively prioritise activities to ensure investment is used in the best way to delight our customers and grow revenue
  • Work with events team to bring to life shopper marketing initiatives at trade shows.

How will I be successful?

  • Proven record of driving sales using activation ideas across different retail environments
  • Experience working within FMCG with Marketing and/or Sales
  • Adept at using data to analyse the impact of your activation plans
  • Be comfortable turning insights into marketing opportunities at the point of purchase
  • Previous experience managing agencies and projects to land on time and within budget
  • A creative, audacious problem solver, who can inspire stakeholders to want to implement your activation plans
  • Build honest and genuine relationships quickly with internal and external stakeholders
  • As far as business-jargon goes, our best practice learnings signal a need for a PFP (passion for pets)
  • Lily’s Kitchen values will shine through in everything you do
  • It’s faster paced than a team of huskies here at Lily’s Kitchen. You’ll need to be comfortable with sitting on that fast-moving sleigh
  • You’ll have an endearingly geeky affinity for Microsoft Office, particularly Excel
  • You’ll be better at communication than postman Pat with 12 phones and a carrier pigeon
  • A Puss-in-Boots-level planner and organisational skills to rival Monica Geller
  • You’ll be well practiced at using your initiative, have a can-do attitude and will be peachy keen to learn and grow at Lily’s Kitchen
  • You'll be a B Corp Advocate and understand the impact your role has on the world.

Sound Interesting?

Email your CV and cover letter to Work with Lily (workwithlily@lilyskitchen.co.uk) telling us why Lily's Kitchen and why you.

We can't wait to hear from you!

No agencies. We do not accept speculative CV's.