Your place at the Lily’s Kitchen Table: -
As a Customer Activation Manager, you will be part of the Marketing team and report into the Marketing Director. You will be responsible for creating audacious and engaging customer activation ideas that are on brand and make us memorable for both pet owners and retailers alike. These ideas may be to support a bigger brand campaign above the line, or could equally be bespoke ideas relevant to a specific retailer objective. Either way, the purpose of the activities is to drive availability and conversion for Lily’s Kitchen with our retail partners.
Your number one priority will be managing the activation process for your customers from start to finish, including ideation and sell-in, through to making your idea come to life and evaluating the impact. Your retail customers will be both big and small and activity could include physical POS as well as digital assets and events, so you’ll need to be comfortable adapting your ideas to live in different retail environments.
As a key member of the Marketing team you will have a close working relationship with Sales, you’ll be pivotal in helping meet revenue targets and bringing new customers into our brand, using your expertise at driving shopper conversion at the point of purchase.
How will I make a difference?
You will: - Support the sales team in developing annual activation plans per customer that help deliver revenue targets set out in the Joint Business Planning process. We’re not only looking for the basics here, we want audacious activation that challenge the norm in pet food and lead the way in store Identify and present bespoke retailer opportunities to help drive shopper conversion, grow our brand sales and in turn improve their category performanceCollaborate with our brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across different retail environments e.g. Grocery, Online, Independent Pet Shops and Vet ClinicsLead the activation process from creating briefs for designers in our in-house design team to turning ideas on paper into physical marketing materials whilst ensuring all projects come in on time and on budgetPresent your activation ideas confidently to influence internal and external stakeholders to implement Support our sustainability and B Corp values by ensuring we tread lightly on the planet when looking at audacious activations - we care about the earth Set KPIs for campaigns and evaluate the effectiveness against these targetsEffectively prioritise activities to ensure investment is used in the best way to delight our customers and grow revenueWork with events team to bring to life shopper marketing initiatives at trade shows.
How will I be successful?It goes without saying that you must have a PFP (passion for pets) and a deep understanding of pet parenthoodProven record of driving sales using activation ideas across different retail environmentsExperience working within FMCG with Marketing and/or SalesAdept at using data to analyse the impact of your activation plansComfortable turning insights into marketing opportunities at the point of purchaseA background in managing agencies and projects to land on time and within budgetCreative, audacious problem solver, who can inspire stakeholders to want to implement your activation plansBuild honest and genuine relationships quickly with internal and external stakeholdersLily’s Kitchen values will shine through in everything you doIt’s faster paced than a team of huskies here at Lily’s Kitchen. You’ll need to be comfortable with that sort of pace You’ll have an endearingly geeky affinity for Microsoft Office, particularly ExcelYou’ll be a super strong communicatorA thorough planner and organisational skills to rival Monica GellerYou’ll be well practiced at using your initiative, have a can-do attitude and will be peachy keen to learn and grow at Lily’s Kitchen You will be a B Corp advocate and understand the impact your role has on people and planet.