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Senior Brand Manager - Cat - 6 Month Fixed Term Contract

Your place at the Lily’s Kitchen Table: -

We have over £20 million worth of sales and the biggest growth opportunity is for our cat portfolio, so as a Senior Brand Manager you will play an integral part of the Marketing team over your 6 months with us. You will be responsible for developing Lily’s Kitchen cat brand portfolio and a communication plan in line with our 3 year growth strategy.

You will work closely with the Head of Marketing to feed into the overall brand strategy, whilst forming strong relationships with Senior Managers and other Heads Of around the business to grow our brand awareness as well as develop innovative and disruptive marketing campaigns.

How will I make a difference?

You will: -

  • Contribute and develop along with the Head of Marketing the overall brand strategy and positioning of Lily’s Kitchen
  • Be accountable for the development and implementation of the strategy to grow our cat portfolio, to become as big as dog and beyond. Ensure alignment of board member stakeholders through to running an implementation task force
  • Manage the cat portfolio relaunch from concept through to launch, taking into account the full marketing mix
  • Develop and implement a brand communications plan and lead the creative development resulting in fresh, innovative and engaging marketing campaigns with demonstrable ROI
  • Maximise communications impact and consistency liaising with your immediate team in customer activation, insight, and digital/social media
  • Manage consumer PR for the product ranges you are responsible for
  • Manage external agency and consultant relationships
  • Direct liaison with the Design team to influence and develop engaging creative executions
  • Expert in managing senior executives and possess first class influencing skills
  • Build a strong relationship with the Head of E-Commerce to develop, trial and drive awareness campaigns
  • Build strong relationships with NPD team in order to input into the NPD strategy for cat recipes and products to drive future brand growth and a full pipeline
  • Work with the supply chain team to effectively manage the overall range and any delists
  • Work with sales team to drive the cat agenda within the business and engage with key trade partners to excite and delight with planned cat communications
  • Prepare suitable sets of reports on progress of cat performance for the brand team, the wider business and the board
  • Champion our cat portfolio and communications internally to gain constant wider team engagement
  • Be a continual source of new ideas that can bring our brand to life and also be practically delivered

What you need to be successful: -

  • Strong experience within premium FMCG Marketing/Brand Management
  • In depth knowledge and understanding of the UK pet food industry
  • You need to have a PFP (passion for pets), key being a natural affinity with cats
  • Knowledge of cat breeds and behaviours
  • In depth understanding of cat/owner behaviours
  • Proven record in developing abrand strategy and launch of portfolio
  • Experience of successfully managing working with designers, copywriters, branding consultants and external communications agencies
  • Experience of working towards and delivering against KPIs
  • Ability to evaluate campaigns and demonstrate return on investment
  • Experience of managing senior executives and the influencing skills needed for this senior role.
  • Passion for brands, managing the big picture as well as day to day running of the brand
  • A natural innovative thinker – brining new ideas, able to push the boundaries of what is possible
  • Agile and flexible approach to working in a fast paced environment
  • Ability to build relationships quickly is key within Lily’s Kitchen and our externally with our partners
  • A can do attitude and willingness to roll your sleeves up, challenge and be challenged
  • We are passionate about making a difference and want people who think the same
  • Lily’s Kitchen values will shine through in everything you do in and outside of work
  • It’s fast paced here at Lily’s Kitchen so you will need to have worked in a similar environment
  • You will be comfortable with using Microsoft Office 


Please email workwithlily@lilyskitchen.co.uk with a covering letter and CV telling us why Lily’s Kitchen and why you?