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It's whats inside that counts

This video made by Pets at Home shines a light on what lurks in some of the mass produced pet foods out there. It was this very discovery that lead to the creation of Lily’s Kitchen nearly ten years ago, so we’re over the moon that pet food ingredients are getting the attention they deserve. 

When Lily was a pup, she ate run of the mill pet food. Her itchy skin and loss of appetite made Henrietta, Lily’s owner, take a closer look at the ingredients. The label made for scary reading, so Henrietta began cooking Lily’s food from scratch. Lily’s recovery was remarkable, and Henrietta went on to create Lily’s Kitchen proper food for pets. To this day we only ever use fresh proper meat and natural ingredients.

What makes our food special?

Meat

FRESH, PROPER MEAT

We only use carefully sourced meat and offal in our recipes, and absolutely no nasty meat meal.

Natural

NATURAL INGREDIENTS

Nature does a brilliant job of creating nourishing ingredients, so we don’t like to meddle with it.

Vegetables

LOVELY FRESH VEG

We use lots of organic veg in our recipes, to give your dog a varied diet with lots of nourishment and nutrition.

Recipes

CAREFULLY CRAFTED RECIPES

We work with a vet and nutritionist along with lots of eager doggy taste testers to make sure our recipes are as wholesome as they are delicious.

What to look out for

Most pet food labels are full of jargon, so here’s a quick guide for what you should look out for.

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NO MEAT MEAL OR DERIVATIVES

Meat meal is bone, carcass and other bits like feathers that’s cooked at very high temperatures then ground down. So while it provides more protein per gram, it’s extremely processed and can be harder for your pet to digest. 

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NATURAL

Our food is full of nutritious and natural ingredients. Not all natural ingredients are of the same quality, though, so make sure you go with a brand you trust. 

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COMPLETE

Make sure your label says that it’s a complete pet food. This means it has all the nutrients your pet needs to help it stay healthy. Most treats are ‘complementary’ which means they shouldn’t be used as a meal replacement. 

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