Introducing new dry dog food
It’s our mission to create wholesome food for happy healthy pets and we’ve been working hard to make our dry food even better. In addition to our new look bags which make it easier to find out all the information you may need, we also had the opportunity to look at our recipes and make some tweaks. In making these ever so slight changes, some recipes now benefit from improved meat content, omega levels and additional taurine.
The brand-new menu will be available from Monday 13th July and we wanted to let you know in advance as we understand that some dogs/cats need longer than others for any change to their diet. Please review the FAQs below for further help and assistance.
You can try the brand-new menu by calling our Customer Care team to request a sample, they will also be happy to answer any questions you might have about our new dry food. Please call us on 020 7433 1863 or send an email to email@example.com.
As we have adhered to our previous recipes and made only slight tweaks, transitioning over to the new recipes should be easy and enjoyable for your dog. However, if your dog is particularly sensitive then please follow the steps below.
If you’re serving up our food for the ﬁrst time or switching to these new recipes, it’s best to introduce it into your dog’s diet bit by bit over about a week. Start with a mix of 4/5 of your current food to 1/5 of the new recipe. Day by day, increase the proportions until you’re feeding only the new recipe. We aren’t going to continue to sell both but if you would like to get hold of some of our previous recipes to ensure a smooth transition then please get in touch with our customer care team. Some dogs will be able to transition fully in one go, others with more sensitivities will need to allow for a gradual transition. You as their pet parent will be best placed to make that call for your pet.
We felt that it was time to give our dry bags a refreshed look which aligns with our tin range and makes it easier to find out all of the information you may need. In updating the bags we also had the opportunity to look at our recipes and make some tweaks to ensure that the recipes are now even better. In making these ever so slight changes, some recipes have benefited from improved meat content, omega levels and additional taurine. We also adjusted our Senior Recipe to remove the millet, so this recipe is now grain free. At the same time as changing bag names and designs, we have implemented some new legislation changes which affects the way in which trace elements are declared within the additives declaration which affects all pet foods on the market. We currently declare the compound i.e. the amount of Zinc chelate of amino acids hydrate that is added to the food; we now declare the elemental level, i.e. the amount of Zinc that is added to the food. E.g. From this: Zinc Chelate of Amino Acids Hydrate …. mg/kg To this: Zinc (as Zinc Chelate of Amino Acids Hydrate) ….mg/kg
We aren’t going to continue to sell both but if you would like to get hold of some of our previous recipes to ensure a smooth transition then please get in touch with our customer care team. Some dogs will be able to transition fully in one go, others with more sensitivities will need to allow for a gradual transition. You as their pet parent will be best placed to make that call for your pet.
We have a responsibility to our planet and everything in it. And we try to tread carefully on the planet that our pets love so much. That’s why we ensure that all of our packaging is recyclable, either as part of your kerbside council collection or as part of our partnership with TerraCycle. To recycle your Lily’s Kitchen dry food please follow the steps below to become a TerraCycle member and get started!
- 1. Sign up to become a member at teracycle.com and join the Lily’s Kitchen Programme to collect at home.
- 2. Rinse your used packaging and keep them in a box you can send to TerraCycle (our delivery boxes are ideal for this).
- 3. When your box is full, download and print a parcel label from your TerraCycle account and send the box off for free!
For more information please
To ensure that we could source and maintain the consistently high standards of our ingredients, we have tweaked some of our recipes to ensure that we rarely go out of stock of your dog’s favourites. With regards to Wild Woodland Walk, the reason we adjusted this particular recipe has been to ensure that we can have a better and more consistent supply of stock, as venison supply has been consistently unreliable in recent years. Whilst making improvements to our dry range, we took this opportunity to reduce venison to help guarantee that we would be able to supply it and not go out of stock. When reviewing our Senior Recipe, we have changed the fish used. White fish is lower in fat and contains a good level of calcium to ensure that we have made the optimum recipe, balanced specifically for a senior dog.
All the recipes that were grain free before are still grain free. Our senior recipe for dogs is now also grain free, we removed the millet from the previous recipe. The Organic Chicken and Vegetable Bake food for dogs is not grain free.
Yes. Our recipes are full of naturally nutritious, wholesome goodness and do not contain any common dietary allergens. The meat in our recipes is either fresh or freshly prepared, with no meat meal and no nasties – we try to use the very best natural ingredients, all chosen for their high nutritional content to help keep your pet in tip top condition. Cutting out cheap fillers and other unnecessary ingredients can be especially beneficial for pets with allergies and sensitivities and may also help with hyperactivity and other related behavioural issues. Some pets are sensitive to the proteins found in meats and so offering them a carefully chosen single protein recipe can help soothe and reduce any flare ups.
Yes, our Shepherd’s Pie lamb recipe is still our lowest fat dry food recipe and contains 9% fat.
There have been legal changes to the additives declaration and safety margins. Through continuous analysis of our foods we found that some of our ingredients were in fact even more nutritious than we had initially thought and we have re-evaluated the added vitamins and minerals, so they are added at a level that is the most beneficial for your pet.
Yes. We use chelated minerals as these are absorbed better into the body and have been shown to help improve skin and coat condition and boost immune function. Due to new legalisation change across all pet food, this has meant that chelated minerals must be declared in a slightly different way on packaging.
The shelf life of the dog food has remained the same at 18 months. All our dry food is packaged quickly after production in order to lock in that freshness. Store in a cool dry place away from direct sunlight. Once you’ve opened the bag, seal tightly or store in an airtight container to keep the food fresh.
In dogs, the consumption of taurine may help benefit healthy vision and heart health.
We felt that these more descriptive, meal-based names were more aligned with the other recipes in our portfolio.
We will always continue with our pioneering approach to new product development and product improvement, whilst we work to get more natural proper food to more pets. However, any changes we make will be a direct result of our brand mission to serve proper food and we can’t wait to share new products or other improvements as they emerge.
We’re really surprised to hear that your dog doesn’t enjoy the new recipe as much as the previous, our office dogs at home love them even more so! Please do get in touch with our customer care team as we’d love to chat about how best to transition or suggest other recipes in our range that your dog may love.