OUR FOOD

What is proper food for pets?

We believe pets deserve to eat proper food that’s full of goodness, which is why we use recipes made with natural ingredients, nutritionally tailored to help keep your furry friend(s) live their best lives. After all, they’re part of the family. We want to give them a menu of mouth-watering meals that are not only tasty but will help them feel great from the inside out.

WITH NATURAL INGREDIENTS

To us, proper food means recipes made with freshly prepared meat and offal. But we don’t stop there - from scrumptious fruit to wholesome veg and botanicals, we’re very particular about what goes into our proper food for pets.

FOOD MADE WITH PROPER MEAT, OFFAL & FISH

We make complete and balanced recipes with freshly prepared meat, offal and fish that can provide the protein and vitamins needed to help keep pets healthy. We also love using proper meat and offal for their delicious taste – that makes dogs and cats dance when you reach for one of our recipes! To us, that’s what proper food is all about – and why you’ll never find meat meal in our recipes.

WHOLESOME VEGETABLES AND FRUIT

We use scrumptious fruit and vibrant veg across many of our recipes. Whether for the added benefits of additional greens, or for taste and variety – your favourite companion can enjoy everything from blueberries to carrots and kale as well as many other colourful ingredients, depending on the recipe.

OUR BOTANICAL BLEND

As well as vegetables and fruit, we've created a unique blend of botanicals to best complement our wholesome recipes, helping to make them all the more naturally nutritious. Dig in, four-legged friends. You’re in for a real treat.