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We create naturally delicious, wholesome food for cats and dogs because we believe our pets deserve to eat proper food that’s full of nourishing ingredients. We all know a balanced, nutritious diet is key to staying in tip-top condition, inside and out.

We’re passionate about pets’ health and happiness. In fact, you could say we’re on a mission to change the way pets eat - away from an overly processed diet made with unrecognisable ingredients, to a truly natural and holistic one. You’ll notice a difference…right from the very first meal!


What is Proper Food for Pets?



It all began with Lily, Henrietta’s adorable border terrier. She's at the heart of the family, and her battle with itchy skin became the inspiration for our healthy food for cats and dogs.

Once Henrietta discovered what regular pet food was made from, she decided to cook Lily’s meals from scratch using proper, natural ingredients. The transformation in Lily’s health was so remarkable she knew she had to share her recipes with other pet owners. People like her, who are looking for a truly nutritious meal they can trust to be the best for their pet.