Our ingredients
Naturally
DELICIOUS
Our recipes are all made with the very best natural, nutritious ingredients so that you can serve up an irresistible, nourishing meal to your four-legged friend every single day.
We’re very particular about what goes into our proper food and that’s why we insist on using top notch ingredients. Our recipes contain proper meat, wholesome fruit and veg, herbs, vitamins, minerals… and absolutely no cheap fillers or nasties whatsoever.
THE BEST BITS
We use only proper meat: no meat meal, no bone meal and no rendered meat.
AMAZING OFFAL
Offal contains vital nutrients not found in muscle meat and is a rich source of vitamins, minerals and amino acids like taurine, which is vital for cats.
EAT MORE VEG
While dogs thrive well on a meaty diet, introducing vegetables is a brilliant way to add more variety and nutrients to the weekly menu.
GENTLY DOES IT
We steam cook the vegetables in our wet food to help lock all the goodness in.
» PROPER MEAT AND FISH «
Proper food means proper ingredients. You won’t even find a whiff of meat meal in our recipes. We only use proper meat and fish in our meals because, for your pet, proteins are essential for good muscle and healthy tissue growth. Proper meat is also easier to digest than processed meat meal and other rendered meats, which means fewer upset tummies.
All of our meat and fish is fresh or freshly prepared. Variety is key to a balanced diet so a wonderful range of meat and fish helps us to create a choice of delicious recipes, packed with the very best nutrition for your pet.
FRESH OR FRESHLY PREPARED”
FRESH OR FRESHLY PREPARED”
» WHOLESOME VEGETABLES «
Dogs are natural omnivores which means they like to eat both meat and veg. About 20-30% of a complete, balanced diet for your pooch should come from plants.
Our scrumptious fruit and vibrant veg are full of antioxidants, and are a great source of minerals, vitamins and fibre. As well as being super healthy and nutritious, they’re naturally very tasty too.
BALANCED DIET FOR YOUR
DOG SHOULD COME
FROM PLANTS”
BALANCED DIET FOR YOUR
DOG SHOULD COME
FROM PLANTS”
» HERBS & BOTANICALS «
We carefully choose a selection of naturally nutritious herbs - flowers, roots and leaves - to best complement our wholesome recipes. For instance, marigold petals have a brilliant antioxidant action and rosehips are rich in vitamin C. Burdock root contains valuable vitamins and minerals, while golden rod blooms are great for all round health. These, and other tasty herbs all help to bring wonderful variety into your pet’s daily diet.
A SELECTION OF NATURALLY NUTRITIOUS
HERBS AND BOTANICALS”
A SELECTION OF NATURALLY NUTRITIOUS
HERBS AND BOTANICALS”
Our pets deserve to eat proper food that’s full of goodness, that means healthy, nourishing ingredients and delicious, natural recipes that are veterinary approved.
Our recipes are nutritionally tailored for your pet’s stage in life, so whether yours is a little one or a golden oldie, you can keep them in the best of health.
Henrietta’s adorable border terrier is at the heart of the family, and her battle with itchy skin became the inspiration for our healthy food for cats and dogs.