What is proper food for pets?
It’s what’s inside
THAT COUNTS
Our pets deserve to eat proper food that’s full of goodness, so we use healthy, nourishing ingredients to make delicious, natural recipes, nutritionally tailored to help keep your four legged friend in the best condition. Our pets are part of the family, so we want to give them the kind of food that we know they’ll love, and will do them the most good.
PROPER INGREDIENTS
-like-
FRESH MEAT
DELICIOUS, NATURAL RECIPES
-for-
HEALTHY PETS
COMPLETE NUTRITION
-for-
EVERY STAGE OF LIFE
» PROPER INGREDIENTS «
Taking care with our ingredients helps us to create the most naturally nutritious and delicious proper food. For starters, we use only proper meat - either fresh or freshly prepared - that is easy to digest. Our scrumptious fruit, wholesome veg, healthy herbs and botanicals are top notch, high quality produce. And we never use any meat meal or other nasties in our recipes, ever.
WHAT'S IN OUR FOOD?
» TAILORED NUTRITION «
We believe pets deserve to eat proper food, full of the right ingredients that will help them grow, develop, and stay healthy and happy. That’s why we work closely with vets and nutritionists to create nutritionally complete, exceptional recipes for each stage in your pet’s life. Our recipes are specially created to help your pet be the very best they can be, whatever their age.
FIND OUT MORE
We’re very particular about what goes into our proper food and that’s why we insist on using top notch ingredients.
Our recipes are nutritionally tailored for your pet’s stage in life, so whether yours is a little one or a golden oldie, you can keep them in the best of health.
Henrietta’s adorable border terrier is at the heart of the family, and her battle with itchy skin became the inspiration for our healthy food for cats and dogs.