Why is Lily's Kitchen pet food more expensive than other pet foods?

Lily’s Kitchen makes proper food for pets. All full of goodness and top notch ingredients. The cost and range of these fine ingredients is reflected in the price - for example, some of the organic ingredients we use can be up to 20 times the cost of non-organic. We believe that the quality of the ingredients and the difference they make to our food is well worth it. Pets eating wholesome, nutritionally balanced meals filled with natural goodness are much more likely to be healthier and happier.