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We’re on a mission to change cat food. With no added sugars in sight, we present grain free, complete recipes full of proper meat. Rogue, we know.shop all cat recipes
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Proper Food for Pets
We create wholesome food for happy, healthy cats and dogs. This means delicious, natural recipes using proper ingredients like fresh meat for complete and balanced diets.Read about our food
Over ten years ago, Henrietta; Lily’s owner, struggled to find a pet food filled with honest, natural ingredients. Today, we’re still making recipes following the same principles that started it all: proper food, made with love.Read our story