Dog Food
PROPER MEAT NATURAL INGREDIENTS COMPLETE NUTRITION» Menu «
WHY SHOP ONLINE WITH US
FREE DELIVERY
With orders over £29 to most destinations with UK's leading parcel delivery brand, DPD.
Discover our delivery options
HERE FOR YOU
Proudly a winner of Feefo’s Platinum Trusted Service and 10 Year of Excellence awards, with over 29,000 five stars reviews.
Read our reviews
SUBSCRIPTION
An easy way for you to get regular top ups of proper food for your pet. You'll also get 5% off and free delivery on all future orders!
Find out more
Explore our world
Proper Food for Pets
We believe pets deserve to eat proper food, which is why we use recipes made with natural ingredients and proper meat and offal, nutritionally tailored to help keep your furry friend(s) happy and healthy.
Read about our food
Pet Care Guides
We're here for you and your four-legged family at every stage of their development. Read our pet care guides for a helping hand in looking after your pet.
Discover Pet Care
Our Story
Over ten years ago, Henrietta, Lily’s owner, struggled to find a pet food made with natural ingredients. Today, we’re still making recipes following the same principles that started it all: proper food, made with love.
Read our story