What type of nutritional research have you done on your range of foods?
Our foods for pets are developed by trained professionals - nutritionists, product developers and vets - to determine the best nutrition possible. All our foods must be safe and go through rigorous testing. A complete food needs to meet the nutritional standards of over 30 nutrients, and each one of these nutrients is calculated as the product is developed and tested, to check it meets the required levels before launch. We take product safety very seriously, as your pet is our top priority.