What does Natural Ingredients really mean?
All of our ingredients are natural apart from our added vitamins and minerals, which are essential to our foods to ensure our complete recipes are nutritionally balanced. Which means we will never claim 100% natural on our complete recipes. Some vitamins and minerals aren’t available as a natural form and those that are vary lots in their quality. Treats are complementary so often we can ensure that they are 100% natural, like the delicious offerings in our Truly Naturals collection.