PAWS UP FOR PRIDE
What can pets teach the world about Pride? A lot, it turns out. From the moment you become a pet parent, you are welcomed with unwavering loyalty and limitless devotion. They don’t discriminate or judge; they lead with love. As we strive for unity, acceptance and equality for the LGBTQIA+ community and beyond, we want to celebrate this message of boundless love while showing our furry friends just how much they mean to us in return.
Which is why we’re honouring Pride with the sale of two limited edition recipes. In the UK, 100% of profits* will be donated to our charity partner Switchboard, the national LGBQTIA+ support line, and the incredible, life-altering work that they do. Let’s lead with love.
*Total donation of £26,000. See full T&Cs here

Love & Pride for Dogs
Lovingly crafted with freshly prepared, proper chicken, this recipe contains a nutritionally complete medley of wholesome vegetables, including red pepper, courgettes and blueberries.
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Love & Pride Paté for Cats
Show your devoted companion just how much you appreciate them with a recipe made with freshly prepared, proper chicken with pork, cod and shrimp, as well as everything your cat needs to flourish.
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PROUDLY SUPPORTING SWITCHBOARD
We’ve joined forces with the UK’s oldest LGBT+ support line, Switchboard. Switchboard has been supporting and championing the LGBTQIA+ community for five decades, spreading vital knowledge, inspiring change and tirelessly pushing toward a society where anyone can thrive. We’ve joined forces with the UK’s oldest LGBTQIA+ support line, Switchboard. A cause close to our hearts, we hope to help spread awareness of their incredible work through our charity partnership, with 100% of profits* from the sale of our Pride recipes donated to all that they do.
*Total donation of £26,000. See full T&Cs here