Jobs
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Email/CRM Associate
As our Email/CRM Associate you will be top dog in managing the planning, design and execution of customer communications including end to end production, send and ongoing performance analysis.
Your place at the Lily’s Kitchen Table:
As our Email/CRM Associate you will be top dog in managing the planning, design and execution of customer communications including end to end production, send and ongoing performance analysis. The role balances email channel management along with CRM strategy to deliver commercial targets and you will be a valuable ‘brand guardian’ who understands perfectly how to engage and delight our wonderful customers. You will work closely with multiple stakeholder (internal & external) to ensure an integrated channel approach is achieved.
How will I make a difference?
You will:
- Own and deliver the end to end execution of all email communications, including rule based multichannel journeys and triggered sends
- Quality control all email sends and ensure customer targeting accuracy
- Plan and build engaging customer experiences through a strong calendar of activity
- Be able to navigate data sets and customer segmentation
- Ensure best practice including GDPR compliance is upheld
- Work to build out customer lifecycle and trigger-based programs
- Effectively manage multiple stakeholders to ensure delivery on time and to brief
- Analyse performance and customer metrics, recommending initiatives to increase success
How will I be successful?
You will have:
- Have an HTML production and debugging capability
- Working knowledge of Marketing/CRM campaign tools with integrated ESP for data flow, analysis and build tools (Salesforce Marketing Cloud (previously Exact Target) would be beneficial)
- Email client and device testing strategies and optimisation
- Device and own testing and optimisation ongoing work streams
- Excellent understanding of email best practices including deliverability
- Proficient in analytics tools in Google Analytics & CRM platforms
- Razor sharp attention to detail
- Ability to interpret Lily’s Kitchen tone of voice and be comfortable copywriting content
- Able to manage multiple stakeholders
- First class communication skills, with the ability to communicate clearly, effectively and appropriately with other Lily’s Kitchen employees, your team others at all levels
- Confident communicator
- Self-motivated
- Great grasp of written English and copy
- Creative thinker able to deliver solutions to business problems
- Solid analytical skills
- Highly personable with the ability to engage and influence business stakeholders and maintain working relationships (internal & external)
- And it goes without saying, you should have a real passion for pets!
Join the family
To apply send your CV and cover letter to: workwithlily@lilyskitchen.co.uk
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SNAM Amazon and eCommerce
As an out and out Amazon specialist, you will lead the fastest growth area of our business, Amazon and 3rd party eCommerce (such as Ocado and pet specialist eCommerce sites). Your role covers both here in the UK and across Europe.
How will I make a difference?
You will develop and deliver the acceleration of our eCommerce performance in the UK and across Europe. Your extensive expertise in driving commercial performance, merchandising, pricing and promotional strategy, performance marketing and using data to provide insight will give Lily’s Kitchen a huge competitive advantage and make for an unheard of rate of growth. You will work closely with the Sales Team, Marketing and our own in-house D2C eCommerce channel team.
You will:
- Own and deliver the P+L for Amazon and 3rd party eCommerce in the UK and Europe, exceeding revenue targets and meeting profitbality targets
- Manage and develop strong relationships with each of your customers, leading to Lily’s Kitchen executing audacious plans that other brands haven’t even thought of let alone been allowed to execute
- Seek out and deliver new eCommerce distribution opportunities, most notably Amazon Seller and FBA opportunities in Europe
- Commercial performance management is second nature to you. Promotional plans, performance marketing, CRM, data analysis, reporting, managing spend etc.
- You will be responsible for accurately forecasting demand and investment for each of your customers
- Highly au fait with data analysis and reporting, you will ensure that the correct KPIs are in place and are being tracked and reported
- You will be responsible for developing and then implementing annual JBPs for your customers
- Where opportunities exist, you will work with the NPD team to develop new product offerings that are perfectly suited to the needs of your channel
- You will work closely with Supply Chain, Marketing and NPD to ensure that the business runs smoothly
- You will also work closely with our in-house D2C eCommerce channel, sharing learnings and experience, and aligning promotional plans to ensure that all channels succeed
- You will keep a close eye on the competition to ensure that Lily’s Kitchen is always competitive and at the cutting edge
How will I be successful?
- Proven leadership experience within a brand-led eCommerce trading environment; track record of leading an online business through a period of significant growth and the delivery of both revenue and profit targets
- Working knowledge of Marketing/CRM campaign tools with integrated ESP for data flow, analysis and build tools (Salesforce Marketing Cloud (previously Exact Target) would be beneficial)
- You will have extensive experience of all aspects of the Amazon platform, as well as having worked with other marketplaces, Pure Plays and grocery.com customers in the past
- Experience of growing an international business, launching into new markets
- Project management (preferably in digital / ecommerce space) as well as Business planning and implementation experience
- You are a numbers person with strong attention to detail
- Strong ability to multitask in a high-pressure entrepreneurial, international environment
- Relevant brand marketing and performane marketing experience
- Proven history managing great relationships with customers
- Track record of delivery in cross functional teams (Marketing, Supply Chain, R&D)
- Strong interpersonal skills, with the ability to deliver through relationships at all levels
- An appetite for a challenge, with a hard working, tenacious attitude, ability to prioritize and the passion, drive and desire to win
- And it goes without saying, you should have a real passion for pets!
Join the family
To apply send your CV and cover letter to: workwithlily@lilyskitchen.co.uk